Thursday, December 6, 2012

Finishing Strong in 2012

Things seem to be starting earlier and earlier this season - Christmas decorations go up before Halloween is even a week away, the Christmas carols follow not too long after, and we all heard about the drama of starting Black Friday on Thanksgiving night (don't even get me started on that).  For the most part, I think it's all more than a little ridiculous, and does nothing but contribute to people being more likely to be Scrooge-y - who can blame you when you've just heard Here Comes Santa Claus for the 47 millionth time before December has even started?

This is one instance, however, where I am more than delighted to get a jump start.  I got an email from Athleta yesterday about a really great idea that happens to support a really great cause.

If you've ever watched The Biggest Loser or had a track coach or personal trainer, you've probably heard the phrase "Finish strong!" a lot.  It's at the end of a workout, whether it's the last mile or the last few reps, that you're tested the most and you're truly building your mental as well as physical strength.  Athleta is applying the mentality of "Finish Strong" to the year 2012 - why wait until January to set fitness goals for yourself?  Keeping up with a pledge to yourself will not only make you feel awesome instead of burned out at the end of the season, but it can benefit a fantastic organization, Girls on the Run, as well.  Read on:

Athleta will be engaging women to finish their 2012 strong by inspiring users to share their remaining 2012 aspirations and goals and encourage them to realize them before the year’s out.  In the spirit of community, the efforts made across Athleta’s Twitter and Facebook will collectively result in inspiring and empowering young girls (through the amazing organization Girls on the Run) to do the same. 

How it Works
Housed on Athleta’s Facebook page, Athleta will ask, “How will you Finish Strong in 2012?”. When an individual makes a pledge to themselves, it is published to their Facebook wall and then aggregated with other responses to form an inspirational mosaic of pledges within the application.  With every action (pledge, share or like), Athleta will donate $1 to Girls on the Run.

In addition to entering goal pledges through the Facebook app, users can participate via Twitter by tweeting their goal with the hashtag #FinishStrong2012.

The Facebook app will pull in all tweets with this hashtag and display them on a randomly selected background. Each use of the hashtag will drive a $1 donation for Girls on the Run.

My pledge is to run at least 2x/week and to strength train - either through the amazing Refine Method, or my beloved Jillian Michaels - at least 1x/week.  It's definitely not the most ambitious of fitness goals I've ever set, but let's be realistic, y'all - December is madness.  Setting yourself up for failure can sometimes be just as destructive as not setting any expectations for yourself at all.

I hope you'll join Athleta in supporting Girls on the Run and supporting your own good health!  Happy December! 

1 comment:

  1. im going to uses this in class this week. good idea m'love. You da best.


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