Skip to main content

Athleta takes New York!

The California based clothing company Athleta has been quite generous to me and this tiny old blog.  They invited me last year to an event called Wake Up, Athleta along with other NYC yoga/running/active lifestyle bloggers.  Aside from a free outfit, free yoga class, and free delicious breakfast, I left having gotten to know a little bit more about this very cool clothing company.

Luckily for me, they were kind enough to include me to the press opening celebrating their first two New York retail stores.  (Me?  Press?  I know.)  They have one Upper West Side store (where the event was held) on 216 Columbus Ave, a stone's throw away from the 1-2-3 trains, and next week they'll open their Upper East Side location at 1517 3rd Avenue near the 4-5-6.

The store itself is really beautifully laid out with all of their different sections flowing together - running, yoga, and what they call their "To-Fro" selection of street clothes (even non-sports bras and underwear!)  Although their prices are comparable to lululemon (i.e....kinda pricey, especially on a humble yoga teacher's budget) their design aesthetic is a little different.  They're much more pattern-y (lots of flower inspiration) where lulu is usually all about solid colors.  They have a similar bright, saturated color palette, however. 

I'd say the main difference between Athleta and lululemon is where they've chosen to expand.  (By the way, I'm only constantly comparing to lulu because I feel like that's what most New York yogis have to compare it to)  Lululemon has been expanding into offering a lot of men's clothing in the last few years, whereas Athleta is all about the ladies.  Athleta has really expanded in the "To-Fro" or everyday clothing items like dresses, jeans, pants, casual tops, sweaters, and underwear.  Athleta also offers products designed by other companies more than lulu does, I think - a lot of California based companies that design jewelry (something else that makes Athleta unique) and other accessories.

My absolute favorite thing about Athleta, which I think sets them apart from a great deal of the major yoga/running clothing stores out there, is that they offer a lot of organic cotton clothing for pretty much the same price as their non-organic clothing.  If you do some searching you may be able to find an organic cotton sweater somewhere in a lulu or lucy store, but you do have to dig.  I stumbled upon plenty of items in Athleta, and it made my hippie heart smile.

Some other great features of the store:  they offer free hemming, they have a great return policy, and there are cool little computer stands that offer in-store access to their website to order if they are out of your size - or to order Petite sizes.  As a petite myself, I was a little annoyed they weren't available in-store, but given that they offer free hemming and that they literally just opened, I can cut some slack.  Also - free shipping when you order in-store.

My own loot that day consisted of a great organic cotton dress which I sadly couldn't find on the website - I think it was an in-store exclusive.  Their extensive dress collection online can be viewed here, however.  I also got something that was kind of different for me - I've seen this type of style from other brands and never thought I could pull it off, but my curiosity and the organic material pushed me to try them.  Organic cotton brahma leggings with a skirt sewed on - I got the Olive color (Asphalt is pictured below).  They seem particularly perfect for teaching adult classes or for going from a day of yoga to an evening consisting of non-yoga people who wear real clothes for their jobs.

Finally, I got a running hat, something I've been meaning to get forever.  This was another in-store exclusive because it wasn't designed by Athleta - it's the Barrier Lite Run Cap by Pearl Izumi in bright yellow.  I finally had a chance to properly try it out yesterday and it's awesome!  Lightweight and breathable, so my scalp doesn't become a sweaty mess, and the sun barrier is fantastic for protecting your skin.

All in all...a very successful trip.  Now I'm off to get pretty and slip into my new dress for dinner and a show!  Hope everyone is having an equally fabulous weekend.

Comments

Popular posts from this blog

The Magic of Brain Gym

I cannot believe I haven't blogged about Brain Gym yet!  That is absolutely bananas, and also sort of great because after a few years of incorporating the little bits and pieces I learned from Shari (founder & director of Karma Kids Yoga and the only boss I've ever had with whom I've also done crazy things like the pose on the right, which she named "fart neck"), I finally took the "Brain Gym 101" course this past weekend to learn more in depth about the what's and wherefore's.

Brain Gym is a lot of things, but what it is primarily is a way to facilitate better learning through movement.  Although it started in the field of education and helping children learn better, everyone can benefit from it.  You may be reading and writing just fine, but do you have a situation where you struggle to communicate your needs clearly to a partner, a friend, a co-worker?  Do you struggle with random bouts of unexplained anxiety that you struggle to release…

Home is Where the Heart is

One of the most cloyingly saccharine cliches of all time?  Yes.  True?  Also yes.  Sort of.

It's been an incredibly eventful three weeks.  At the end of June, my sister underwent major abdominal surgery to repair a major diastasis caused by two back-to-back large pregnancies.  On that same day Marc and I headed up on the Megabus to Massachusetts for a fun long July 4th weekend of family (including our two delicious little LeVasseur nephews!), wine, fun, and going through endless boxes of nostalgia from his childhood as his parents prepare to put their gorgeous house on the market.  The baby pictures!  The metric tons of books! The middle school poetry!  Oh, the earnest and terrible middle school poetry...

Then last weekend, I flew to SC for a whirlwind celebration of the twins' third birthday with family (third!!!), helping out my sister, who is recovering beautifully in every sense of the word.  Just shy of three days of nonstop work, play, and extreme highs and lows of overs…

Health Scare

I had a whole draft of a blog in my head all made up, but it has been a day.  And now that I've come down from all the life-stuff of the day, I'm left to ponder with a growing, nauseating dread what 217 elected representatives voted for today.

Forgive the pun-y and ridiculous title.  I'm just so afraid that this is our country now.

In case you're wondering who voted how, check out this helpful page in the NYTimes.

Listen - we all know Obamacare wasn't perfect.  But I know several people who would literally not be alive today without it.  I wouldn't have health insurance without it - and you better believe I use my health insurance.

Instead of having a group of adults who can intelligently discuss policy and talk about improving our health care system, we have a group of children who stick their fingers in their ears and simply shout about destroying any bit of legacy President Obama may have had.  They've denigrated this so deeply that there are literally p…