Skip to main content

Athleta 2012 Holiday Preview!

Last Thursday the lovely ladies of Athleta kindly invited me to the Aspen Social Club in Midtown to take a sneak peak at what they have coming up in their stores for the fall and winter.  It's always exciting to get invited to these things, especially because all I really do is write a blog on whatever I feel like week to week.

Athleta is a clothing company designed for active women involved in any sport or activity, from yoga to running to surfing to skiing.  They're owned by the Gap and are committed to not only high performance technical fabric but to exploring the latest in eco-friendly fabric.  (My favorite example of the latter:  Java Capri) The clothing is designed and "road-tested" by female athletes and they have an unbeatable return policy - return it any time for any reason.

I really love Athleta's clothes, and especially given my half marathon coming up, I was so excited to see some of their new products and returning (and improved!) items as well.  A lot of it won't be hitting the shelves until October, which is good news because it gives me time to save up - and coincidentally, that half marathon is going to be in late October, right when the weather starts really shifting and I need to change my usual running wardrobe.

Another thing I like about Athleta, aside from their clothing's comfort, cuteness, and oft eco-friendliness is how often the clothing translates from the activity it's designed for (i.e. yoga) to every day life.  As a New Yorker, the clothing I leave the house in is usually the clothing I'll be in until I get in at night, which means I often need to balance the functionality of my clothing with looking like a "normal person" at night.  Athleta has clothes I can run around and get sweaty and silly with kids in, and then turn up to a friend's birthday party or a date with Marc and not look like just a yoga teacher.   In addition, they also do sell clothing specifically for looking like a "normal person."  Their dresses are great and so comfortable, which is a huge plus for me.

Best of all - they offer a HUGE discount to yoga teachers - 30%!!  Insane.  It makes the clothing actually affordable on a yoga teacher's budget.                                                                                                                                                                                                                          

For my "trouble" of coming to see their new winter looks they even gave me a free hoodie and healthy breakfast munchies!  How cool is that?

Finally, I wanted to share an article about Athleta and Lululemon that will be in BusinessWeek, hitting stands Friday.  The lovely author of it interviewed me for a yoga teacher's perspective on the similarities and differences between the two businesses, and she found me via - wouldn't you know it - this little blog.  I feel like I should buy my blog a drink or something for all it's been doing for me lately.

Hope everyone has a beautiful week!


Popular posts from this blog

The Magic of Brain Gym

I cannot believe I haven't blogged about Brain Gym yet!  That is absolutely bananas, and also sort of great because after a few years of incorporating the little bits and pieces I learned from Shari (founder & director of Karma Kids Yoga and the only boss I've ever had with whom I've also done crazy things like the pose on the right, which she named "fart neck"), I finally took the "Brain Gym 101" course this past weekend to learn more in depth about the what's and wherefore's.

Brain Gym is a lot of things, but what it is primarily is a way to facilitate better learning through movement.  Although it started in the field of education and helping children learn better, everyone can benefit from it.  You may be reading and writing just fine, but do you have a situation where you struggle to communicate your needs clearly to a partner, a friend, a co-worker?  Do you struggle with random bouts of unexplained anxiety that you struggle to release…

Home is Where the Heart is

One of the most cloyingly saccharine cliches of all time?  Yes.  True?  Also yes.  Sort of.

It's been an incredibly eventful three weeks.  At the end of June, my sister underwent major abdominal surgery to repair a major diastasis caused by two back-to-back large pregnancies.  On that same day Marc and I headed up on the Megabus to Massachusetts for a fun long July 4th weekend of family (including our two delicious little LeVasseur nephews!), wine, fun, and going through endless boxes of nostalgia from his childhood as his parents prepare to put their gorgeous house on the market.  The baby pictures!  The metric tons of books! The middle school poetry!  Oh, the earnest and terrible middle school poetry...

Then last weekend, I flew to SC for a whirlwind celebration of the twins' third birthday with family (third!!!), helping out my sister, who is recovering beautifully in every sense of the word.  Just shy of three days of nonstop work, play, and extreme highs and lows of overs…

Health Scare

I had a whole draft of a blog in my head all made up, but it has been a day.  And now that I've come down from all the life-stuff of the day, I'm left to ponder with a growing, nauseating dread what 217 elected representatives voted for today.

Forgive the pun-y and ridiculous title.  I'm just so afraid that this is our country now.

In case you're wondering who voted how, check out this helpful page in the NYTimes.

Listen - we all know Obamacare wasn't perfect.  But I know several people who would literally not be alive today without it.  I wouldn't have health insurance without it - and you better believe I use my health insurance.

Instead of having a group of adults who can intelligently discuss policy and talk about improving our health care system, we have a group of children who stick their fingers in their ears and simply shout about destroying any bit of legacy President Obama may have had.  They've denigrated this so deeply that there are literally p…